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Trust Statistics for 2023 that B2B Marketers Will Love
As technology continues to rapidly evolve, B2B marketers must always be one step ahead in understanding how best to develop trust with their targets. Knowing whether their customers are looking to build meaningful relationships – or simply want to do their...
Lessons Learned from SEO Tests that Didn’t "Win" – Whiteboard Friday
Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday In this Whiteboard Friday post, we look at lessons learned from tests that didn’t win. These tests may have had bad outcomes or varying results, but they still provide useful...
Customers Unhappy About New $7 Chick-Fil-A Cauliflower Sandwich
Chick-Fil-A’s Cauliflower Sandwich Receives Backlash from Customers Chick-Fil-A’s latest offering, a Cauliflower Sandwich, has received mixed reviews from customers. The sandwich retails for $7 and features a protein-packed cauliflower patty topped with...
Elevate B2B Marketing News: Rising B2B Tech Investment, ChatGPT Goes Pro, Top Marketing Word Study, & New Global Ad Spend Data
Elevating B2B Marketing News Business-to-business (B2B) marketing is undergoing a significant transformation in the digital age. To keep up with the rapidly evolving B2B marketing landscape, we’ve gathered the top news stories to keep you up to date. Rising B2B Tech...
Lessons Learned from SEO Tests that Didn’t "Win" – Whiteboard Friday
Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday Testing is a crucial part of any SEO strategy. It helps you determine which approach to take and can help you fine-tune your campaigns for maximum success. But, not all tests have...
Where to Get Free Legal Advice for Your Small Business
Starting a small business can be a challenging experience and one of the most intimidating aspects is dealing with legal matters. If you don’t have the money for a lawyer, there are options for free legal advice available. Here are some resources for free legal advice...
5 Steps For Aligning B2B Brands With Customers’ Changing Needs
Aligning Your B2B Brand With Customers’ Changing Needs The needs of B2B customers are constantly changing, and so it’s important that they have the right kind of relationships with the brands they support. To stay competitive, businesses need to be reactive to their...